HJR Associates, LLC.

Outstanding Leadership

Mr. Henry Rak is Founder of Henry Rak Consulting Partners LLC and served as its
Chief Executive Officer. Mr. Rak is a member of the GMA and a GMA guest
speaker. He has written many articles and has collaborated with client leaders
on subjects ranging from how to grow revenues to the state of marketing in the
US.

Growing revenues based on facts, not opinion or soft information, has been Henry's
passion since he entered business. His unique talent is helping clients
understand the true nature of their sources of revenue and what that means for
their portfolio development, their marketing strategies and tactics.

Henry is widely recognized as a pioneer in harnessing data and turning it into a
competitive advantage for business growth. CEOs and Senior Executives of many
of the world's most marketing-savvy consumer companies value Henry as a friend
and counselor because they know that results matter with Henry. A frequent
speaker at consumer goods and services events, Henry has written many articles
and has collaborated with client leaders on subjects ranging from how to grow
revenues to the state of marketing in the US. He is a member of the GMA and a
GMA guest speaker.

Henry Rak was a senior operating partner at Henry Rak Consulting Partners, a wholly
owned subsidiary of McKinsey & Co. Rak was formerly with General Foods and
Kraft Foods (1972-99) where he was an information/marketing services vice
president. He contributed to Kraft's dramatic growth in the '90s based on the
development of leading edge information systems, analytic applications and
processes. In 2000, Rak founded the business strategy consulting firm that
focuses on the development of client growth strategies. Henry Rak Consulting
Partners has expertise in marketing and sales management, innovation, planning,
and forecasting. In December 2011, Henry Rak Consulting Partners was acquired
by McKinsey & Co.