Competing successfully depends on developing a fact-based understanding of the category from the consumer’s perspective … not on generating “new product ideas.”
A fact-based understanding creates the enduring “intellectual capital” required for developing solid, consumer-based strategies needed to compete effectively over the long haul.
Using our approach to Forecasting and Planning, companies have been able to:
Systematically evaluate and refine plans for dramatic improvement
Significantly improve ROI from marketing investment through better spending allocation within and across brands in the portfolio.
HJR Associates, LLC. can assist both acquiring companies and new product introductions in determining the future value of a business, by quantifying its risks and opportunities from a consumer standpoint.
HJR Associates will develop a systematic and fact-based understanding of your brand and category dynamics. This enables you to manage appending and pricing correctly, allocate and optimize scarce marketing resources according to Brand growth potential
To schedule an appointment or find out more about the services we offer, please call 203 261-1308 or send us an email.
Or use our contact form.
We are excited to announce the formation of my new consulting firm, HJR Associates, LLC..
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