New Product Success Tools

New products are the fuel for most companies’ growth. But almost 80% of all new products fail. These are costly mistakes in both real terms and in missed opportunities.

A fact-based understanding creates the enduring “intellectual capital” required for developing solid, consumer-based strategies needed to compete effectively over the long haul.

The best valuation of a potential acquisition is based on a combination of (l) internally generated shipment and financial information and (2) externally generated market place and customer information. 

HJR Associates will develop a cohesive and integrated behaviorally-based understanding of the company’s position in the market place.  Critical to this process, we integrate the learnings from multiple sources of market place information.  Finally, we provide conclusions and recommendations, develop an overall vision for the business, and create specific marketing and sales strategies. These are based on the ability to model the volume and financial impact of changes in the level and mix of marketing support.

To schedule an appointment or find out more about the services we offer, please call 203 261-1308 or send us an email.

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We are excited to announce the formation of my new consulting firm, HJR Associates, LLC..

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